Write to Be Read

Most organizational communication is written. We write more than we talk. 25% – 50% of the average working day is spent writing, and even more time is spent reading.

Good writing influences what’s read. And what’s read influences decisions and actions, and how people think.

But reading patterns challenge writing. Only about 20% of what’s written is read. Furthermore, technology has impacted how we read – we don’t. We skim.

Only a few people are “born writers” but the good news is good writing skills are easily learned.

This course teaches ways to ensure your writing is read, understood, and acted on. The course is engaging, relevant and useful with lots of before and after examples, tips and best practices. It’s highly practical with lots of in-class exercises. Participants can also do the exercises using their own writing.

All the principles learned in this course apply to writing emails, documentation, web copy and basically any organizational communication.

Results You Can Expect

Proven techniques that will enhance readability immediately
Practical ways to engage the reader
How to draw attention to your key messages
How to clearly impart information and ideas
How to significantly improve reader comprehension

Key Focus Areas

What readable writing is
The impact of technology on reading and writing
Different reading styles
How to write to ensure important content is read
Using tone and plain language

Leveraging layout and structure
New rules for paragraphs
Headings and email subject lines
How to write good summaries

Target Audience

This course is for anyone who would like to ensure that their message gets across, and that readers read, understand and can act on their writing.

Participants should be proficient in writing in English as grammar is not covered.

Format

This course is run as a ½-day classroom workshop, followed by a 90 minute group coaching session. Participants require a laptop or other device on which they can edit electronic documents in the classroom