Write to Be Read

Most organizational communication is written. Good writing influences what’s read. And what’s read influences decisions and actions and how people think.

But reading patterns challenge writing. Only about 20% of what’s written is read. Furthermore, technology has impacted how we read – we don’t. We skim.

To add to the challenge, our work relationships are dependent on being able to communicate our intent, as well as build and maintain relationships through the written word.

Only a few people are “born writers” but the good news is good writing skills are easily learned.

This course teaches ways to ensure your writing is read, understood, and acted on. It also teaches how to be relational in our writing.

Results You Can Expect

Proven techniques that will enhance readability immediately
Practical ways to engage the reader
How to draw attention to your key messages
How to clearly impart information and ideas
How to significantly improve reader comprehension

Key Focus Areas

What readable writing is
The impact of technology on reading and writing
Different reading styles
How to write to ensure important content is read
Using tone and plain language

Leveraging layout and structure
New rules for paragraphs
Headings and email subject lines
How to write good summaries

Target Audience

This course is for anyone who would like to ensure that their message gets across, and that readers read, understand and can act on their writing.

Participants should be proficient in writing in English as grammar is not covered.

Formats – more

3.5 – 5 hour workshop